Durham Regions Premier Business Networking Group

Increase Leads with a Bloomtools Website

Posted by Chris Downey on 1 February 2019
Increase Leads with a Bloomtools Website

Once a year I get the privilege to speak about my company Bloomtools Durham and all of our web offerings at our bi - weekly Durham Networking Association meetings.At our last meeting I took the time to discuss my customer Graphics Production Group and the results they have been getting with their Bloomtools website.

When I first start working with a client we walk them through our philosophy on the 5ps of a website. We use this to start the customer's online plan.



Purpose: What is the purpose of your website? Every website needs to have one. If not it is just there doing nothing! For Graphics Production Group the purpose of the site is to highlight all the work they do with print, show that they are experts in their industry and ultimately to get leads!


PersuasionYou have 3-5 seconds to grab your potential customer's attention when they land on your website. You must have an updated modern design site to keep that prospect from leaving right away. Along with that Graphics Production Group's website features recent print projects in pictures, Blogs and testimonials to persuade prospects into showing them they are experts in print production.


Promotion: How do you promote your website? There are many ways to get customers and potential clients to your website. If you don't promote it then your site is just a billboard in a dessert. Graphics Production Group promotes their website through Print Material, Google Ads campaigns, Social Media, Database Marketing and in person meetings.


Productivity:  Once your potential customer is on your website and looking through the site, you need them to take action. You want them to contact you so you will have their information and can start selling to them. You can do this by offering something, a discount, a white paper etc.. For Graphics Production Group they want you to get an estimate, this takes their potential client to a form where they can fill out all the information for their next print job. Allowing Graphics Production Group to quote on the potential clients business. 


PersistenceAfter doing all this work you want to make sure you stay relevant and front of mind with your clients and past prospects that came to your site. You never know when they will need your services again. Creating a strategy where you are staying in touch with these customers is paramount to your continued success of your business. Bloomtools websites have an integrated Database Marketing tool that will help you do this.  We created a custom email template for Graphics Production Group, allowing them to send out monthly newsletters, targeted industry emails and automated campaigns to potential new customers.


The Graphics Production Group website has been live for two years now and during that time they have been following their Online Marketing plan and the 5 Ps strategy.


45 New Customers in 2 Years

51 Leads From the website in 2018

Increase Revenues of 35% from 2017 to 2018


If you're looking to get results from your website and don't know where to start, give me a call to get your Bloomtools Website and Online Marketing Plan.


Chris Downey

Marketing Consultant

Bloomtools Durham

905 447 0257








Posted in:Latest News  

Eliminating Tax Debt

Posted by Dennis Kish on 12 October 2018
Eliminating Tax Debt


Tax debt can be a crushing burden to carry and many believe it is a life-long burden.    So, it may be surprising to hear that there are ways to settle or eliminate tax debt with the help of a Licensed Insolvency Trustee ("Trustee").

In formal proposals filed through a Trustee, the Canada Revenue Agency ("CRA") is open to accepting settlements for far less than the full amount, including the principal portion itself.  This is something that CRA cannot do outside of a formal proposal.    These formal proposals also stop CRA's powerful collection tools.  For example, after a formal proposal is filed, CRA is prohibited from garnishing wages, seizing bank accounts or registering tax liens.

Filing for bankruptcy with a trustee also legally stops CRA collection, and eliminates tax debts through a discharge process.

Don't be confused by American bankruptcy rules, which are more strict when it comes to tax debt.  In Canada, income tax and HST debts have no special priority and are treated as general unsecured debts, much the same way that credit card debt is treated.   This also includes tax liabilities of directors who have been assessed for the corporation's HST debts or unremitted source deductions

Proposals and bankruptcies have released countless business owners and other professionals from the crushing burden of tax debt.   Therefore, those burdened with tax debt are encouraged to consult with a  Licensed Insolvency Trustee to explore  options to solve their tax debt problems.

Dennis Kish, BA, JD, CIRP, LIT
Licensed Insolvency Trustee | Regional Practice Leader
T: +1 (905) 433-2166

Posted in:Latest News  

Accident Benefit Coverage

Posted on 20 July 2018
Accident Benefit Coverage
Auto insurance and accident benefits aren't exactly the most exciting topic, but we are very concerned that you may not be aware of the benefits that are available to you and that it could dramatically affect the financial settlement of your injury claim. It can also be pretty tricky to understand all of the terminology and choices available to you.

However, it is very important for all drivers to understand these coverages and how they affect you.

Recently, accident benefit limits in Ontario were reduced. This means less coverage for you if you are injured as a result of an automobile accident.

This applies to you whether you are a driver, a passenger, a pedestrian or a cyclist and whether you were at fault or not.

Accident benefits cover you on many levels. In the next few weeks we'll explain each portion so you can choose the right level of coverage for yourself and your family.

The coverages we'll be discussing in the coming weeks will include;

  • Injuries
  • Dependent Care, Caregiver & Housekeeping
  • Income Replacement
  • Death and Funeral

Tune in over the next 4 weeks for a simple break down of each coverage, what's included in your policy automatically and your options for increasing coverage if necessary.

Learn more at our video blog https://www.roughleyinsurance.com/accidentbenefits

When you are ready to discuss your accident benefit coverage on your automobile insurance policy, contact us at 905-424-5939, email us at jskelton@roughleyinsurance.com  or visit us at 1000 Simcoe St. N., Oshawa.

Jeff Skelton

Posted in:Latest News  

How to Qualify for a Mortgage using Commission Income

Posted on 9 April 2018
How to Qualify for a Mortgage using Commission Income

Do you earn commission income? Having a hard time qualifying for the mortgage you want?

Real estate agents and insurance brokers are two common businesses that tend to be 100% commission based. Lenders consider commission income with a bit more risk than other types of self-employed business income.

Three things to consider when seeking a mortgage using this type of income:

1.Some lenders do not accept commission income for qualifying purposes. It is important to realize this niche and choose the right lender for your specific income type. A lot of frustration will be avoided by selecting the right lender.

2.Documentation is key. Save those T4As and your employers' commission reports for the last 2 years. Be able to distinguish between gross and net commission amounts.

3.Some of these niche lenders will consider up to 100% of your commission income and there are solutions for borrowers with poor credit.

Sean Stewart at SGH Mortgages Inc. knows this niche well and will work hard to get you the money you deserve. To find out how you can qualify for a mortgage using commission income, start a conversation with Sean today, 905-427-9596.
Posted in:Latest News  

Getting Results with Bloomtools Durham

Posted on 15 February 2018
Getting Results with Bloomtools Durham

Bloomtools Durham Specializes in Getting Results For Their Customers.

We Achieve results online for our customers by:

  • Developing lead generating websites with the Bloomtools System
  • Providing expert digital marketing strategies
  • Providing Sales strategies and advice
  • Leveraging  an all-in-one digital solution for busy businesses (Content Management System, Database Marketing System and a Contact Management System)
  • Expert advice on all print marketing projects


Bloomtools Overview 

Customer Success Stories 
I find that the best way to highlight our services is by sharing success stories from our customers. Don't take our word on how effective our systems are, read our customer success stories below!
Custom Auto Radio & Custone Electromotive Inc.
This site was launched in April 2017 and since then there has been 6,000 Users, 27,000 Page Views to the website, with an average of 3.5 Pages viewed and spending and average of 2 minutes and 40 seconds on the site.
Since launching the site they have received 75 Request an estimate submissions and 50 Contact Us requests!
Now they can promote their services, promote products and sell online.

"Friendly efficient service, build to requirement. Reasonable cost. Regular measurable results. Chris delivers project as promised and on time."

Sandor Csanyi



Tenn Tek
Generated 6 leads within the first month and a half of launching the site and closed two deals paying for the entire site!
The client can easily update their product catalog and content on the website themselves. Resulting in the most up to date product that they are selling is now available on their site.
On average the website receives 2-4 leads a month! Before they were receiving no leads from their website.
"Tenn Tek is pleased with the overall design, look and ease of use in updating the product catalogue.  Working with Chris and his knowledgeable team made the design and transmission from our old website to the new one seamless.

I think overall we achieved the goals we set out to accomplish, we also find very useful the Google Analytics which makes it useful to monitor the traffic to the website.

It is also important to note that we received six new leads generated from the new website and closed two deals within the first two months of having the new website."

Peter Ramsaran

Interested in learning more about our customers success stories? Hear what our happy customers are saying! To start your next website project and get the results you're looking for online, contact Chris at Bloomtools Durham Today!
Chris Downey
Web Consultant
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Increase Leads with a Bloomtools Website

Posted by Chris Downey on 1 February 2019
Once a year I get the privilege to speak about my company Bloomtools Durham and all of our web offerings at our bi...