Once a year I get the privilege to speak about my company Bloomtools Durham and all of our web offerings at our bi - weekly Durham Networking Association meetings.At our last meeting I took the time to discuss my customer Graphics Production Group and the results they have been getting with their Bloomtools website.
When I first start working with a client we walk them through our philosophy on the 5ps of a website. We use this to start the customer's online plan.
Purpose: What is the purpose of your website? Every website needs to have one. If not it is just there doing nothing! For Graphics Production Group the purpose of the site is to highlight all the work they do with print, show that they are experts in their industry and ultimately to get leads!
Persuasion: You have 3-5 seconds to grab your potential customer's attention when they land on your website. You must have an updated modern design site to keep that prospect from leaving right away. Along with that Graphics Production Group's website features recent print projects in pictures, Blogs and testimonials to persuade prospects into showing them they are experts in print production.
Promotion: How do you promote your website? There are many ways to get customers and potential clients to your website. If you don't promote it then your site is just a billboard in a dessert. Graphics Production Group promotes their website through Print Material, Google Ads campaigns, Social Media, Database Marketing and in person meetings.
Productivity: Once your potential customer is on your website and looking through the site, you need them to take action. You want them to contact you so you will have their information and can start selling to them. You can do this by offering something, a discount, a white paper etc.. For Graphics Production Group they want you to get an estimate, this takes their potential client to a form where they can fill out all the information for their next print job. Allowing Graphics Production Group to quote on the potential clients business.
Persistence: After doing all this work you want to make sure you stay relevant and front of mind with your clients and past prospects that came to your site. You never know when they will need your services again. Creating a strategy where you are staying in touch with these customers is paramount to your continued success of your business. Bloomtools websites have an integrated Database Marketing tool that will help you do this. We created a custom email template for Graphics Production Group, allowing them to send out monthly newsletters, targeted industry emails and automated campaigns to potential new customers.
The Graphics Production Group website has been live for two years now and during that time they have been following their Online Marketing plan and the 5 Ps strategy.
Results
45 New Customers in 2 Years
51 Leads From the website in 2018
Increase Revenues of 35% from 2017 to 2018
If you're looking to get results from your website and don't know where to start, give me a call to get your Bloomtools Website and Online Marketing Plan.
Chris Downey
Marketing Consultant
Bloomtools Durham
905 447 0257
chris.downey@bloomtools.ca
Posted in:Latest News |
Tax debt can be a crushing burden to carry and many believe it is a life-long burden. So, it may be surprising to hear that there are ways to settle or eliminate tax debt with the help of a Licensed Insolvency Trustee ("Trustee").
In formal proposals filed through a Trustee, the Canada Revenue Agency ("CRA") is open to accepting settlements for far less than the full amount, including the principal portion itself. This is something that CRA cannot do outside of a formal proposal. These formal proposals also stop CRA's powerful collection tools. For example, after a formal proposal is filed, CRA is prohibited from garnishing wages, seizing bank accounts or registering tax liens.
Filing for bankruptcy with a trustee also legally stops CRA collection, and eliminates tax debts through a discharge process.Don't be confused by American bankruptcy rules, which are more strict when it comes to tax debt. In Canada, income tax and HST debts have no special priority and are treated as general unsecured debts, much the same way that credit card debt is treated. This also includes tax liabilities of directors who have been assessed for the corporation's HST debts or unremitted source deductions
Proposals and bankruptcies have released countless business owners and other professionals from the crushing burden of tax debt. Therefore, those burdened with tax debt are encouraged to consult with a Licensed Insolvency Trustee to explore options to solve their tax debt problems.
Dennis Kish, BA, JD, CIRP, LIT
Licensed Insolvency Trustee | Regional Practice Leader
T: +1 (905) 433-2166
afarber.com
Posted in:Latest News |
However, it is very important for all drivers to understand these coverages and how they affect you.
Recently, accident benefit limits in Ontario were reduced. This means less coverage for you if you are injured as a result of an automobile accident.This applies to you whether you are a driver, a passenger, a pedestrian or a cyclist and whether you were at fault or not.
Accident benefits cover you on many levels. In the next few weeks we'll explain each portion so you can choose the right level of coverage for yourself and your family.The coverages we'll be discussing in the coming weeks will include;
Tune in over the next 4 weeks for a simple break down of each coverage, what's included in your policy automatically and your options for increasing coverage if necessary.
Learn more at our video blog https://www.roughleyinsurance.com/accidentbenefits
When you are ready to discuss your accident benefit coverage on your automobile insurance policy, contact us at 905-424-5939, email us at jskelton@roughleyinsurance.com or visit us at 1000 Simcoe St. N., Oshawa.
Jeff Skelton
Posted in:Latest News |
Do you earn commission income? Having a hard time qualifying for the mortgage you want?
Real estate agents and insurance brokers are two common businesses that tend to be 100% commission based. Lenders consider commission income with a bit more risk than other types of self-employed business income.
1.Some lenders do not accept commission income for qualifying purposes. It is important to realize this niche and choose the right lender for your specific income type. A lot of frustration will be avoided by selecting the right lender.
2.Documentation is key. Save those T4As and your employers' commission reports for the last 2 years. Be able to distinguish between gross and net commission amounts.3.Some of these niche lenders will consider up to 100% of your commission income and there are solutions for borrowers with poor credit.
Sean Stewart at SGH Mortgages Inc. knows this niche well and will work hard to get you the money you deserve. To find out how you can qualify for a mortgage using commission income, start a conversation with Sean today, 905-427-9596.Posted in:Latest News |
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